X Marks The Spot For Progressive VARs
By Frank Vitagliano, Global Technology Distribution Council
Tech Distributors Map Channel Strategy for ‘Everything-as-a-Service’ Opportunities
If you do business with IT distributors, it may come as no surprise that they are holding their own on the cloud front. In North America, for example, distributor cloud business grew 27% in 2020 over the previous year.
For those less familiar with how distributors have evolved from pick/pack/ship business models, it’s worth a quick jaunt down memory lane to what took the IT market by storm in the 1980s – when distributors fueled a massive movement to pervasive Ethernet-connected LAN and client/server computing solutions.