Xaxis Creative Studios News Today

Adland has a penchant for celebrating creativity, but those planning, buying and executing the campaigns are often forgotten. Meet the Media Minds sees The Drum address that imbalance and dig into the models and strategy of the world’s biggest media agencies.

Share Via: The ad on Gaana app resulted in increased user engagement as well as a surge in order volumes. As voice technology slowly begins to mature, brands and businesses are coming up with creative voice marketing strategies to reach out to their customers. Being able to integrate voice technology into a two-way conversational ad format is a bonus for marketers, as it generates real-time results. It also allows the brand to create a personal connection with the consumers, when other mediums ...

Calcraft: We have entered a new era of creativity MediaCom is launching MediaCom Creative Systems, a global division that will aim to bring media and creative back together using data and technology. MediaCom had already launched Creative Systems in its Australia and US regions in 2019, but now staff with global roles will join a global Creative Systems leadership team.  The leadership will include Jane Ratcliffe (global managing director), Nick Palmer (global head of product), Misha Sher ...

MediaCom launches global division to bring creative and media back together Stef Calcraft will lead a new global leadership team. by Omar Oakes Sign in to continue Free email bulletins

Rita Sahajpul, national head - product and marketing science, Xaxis India GroupMs programmatic arm, Xaxis, has announced the launch of its programmatic creative services solution, Xaxis Creative Studios (XCS), in India.    XCS has full-service in-house creative capability with a team of designers, producers, developers, and animators. The idea for XCS is to help clients develop and deliver relevant, engaging creative executions to drive programmatic performance and insights. The XCS team l...

Will give brands access to data-driven digital design capabilities and real-time campaign insights 02 Feb, 2021 - 03:40 PM IST     |     By indiantelevision.com Team     NEW DELHI: Outcome Media Company and GroupM’s advanced programmatic arm Xaxis has rolled out its programmatic creative services solution, Xaxis Creative Studios (XCS), in India. With full-service in-house creative capability, XCS team of designers, producers, developers, and animators will help clients develop and...