To support locally owned and operated businesses. Nbc10s drew smith is live where the celebration is just getting started. Good crowd out there. Reporter its a party. They lit up the tree over here and singing some Christmas Carols in front of the fire trucks and still shoppers. And embraced the Small Business saturday and everybody around here said its paying off for everyone. Happy holidays. Reporter mayor jim kenny started this Small Business saturday at young fashions in West Philadelphia an efficient shopper, he liked the first suit he tried on. Watch him in the suit. Reporter it was one of the stops on the 52nd street corridor. These are the backbone of the economy. Reporter theyre here for half a century. They toil day in and day out and hold this Community Together with their goods and services. Reporter these are locally owned shops that employ people who live here. This money circulates back into the neighborhood. Reporter balloon lined main street, owners handed out free fre