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E-tailers adopt pragmatic approach ahead of '618'

Major Chinese e-commerce platforms are offering steep discounts and shopping subsidies as well as simplifying promotional methods by canceling presale campaigns during this year's extended June 18 (known as "618") online shopping carnival, with direct price cuts being a preferred strategy.
Wang Yun Dong Puyu Alibaba Group Reform Commission Academy Of Macroeconomic Research Apple Inc

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