ABSTRACT: In the
background of the information age, the importance of data resources can be
imagined, and the importance of the use of data resources means data mining has
also emerged. In the current situation, all industries are in a relatively
equal stage, should make good use of data resources, use Apriori algorithm to
mine association rules, formulate marketing strategies, promote sales growth
and slow down the loss of national GDP. Countries can also use data mining to
make predictions and support decisions. Briefly describe the basic concepts of
data mining and association rules. Only with a basic understanding of data