Yaduveer Singh Bera
NewsX was recently joined by Yaduveer Singh Bera, Co-Founder of Bera Jackets, Castle Bera & JB Safaris. In an exclusive conversation, as a part of its special series, NewsX A-List Kunwar Yaduveer Singh Bera spoke about his brands and future mission and shared his insights with us.
Yaduveer Singh started off by telling us about the origins of Bera Jackets and the story behind how it became popular and what made him decide to promote it. “Bera jackets are not new. It has always been there in Rajasthan for a very long time, since the 1920s and was introduced by my great grandfather Thakur Prithvi Singh Bera, who was a world-class polo player and was a part of the legendary Jodhpur team which won all over the world. Thakur Prithvi Singh Bera was a man of style and in those days the tailors of Bera were known for the art of quilting that was initially done for the polo horses. He ordered his personal royal tailors to make quilted jackets & Phulgaar for him and th