A unique product proposition—popped potato chips with 50 percent less fat—a set of differentiated offerings, and aggressive scale-up has helped TagZ grow 230 times in four years. Can the challenger brand now take on the big boys?
From trading of commodities in the 90s to building a sizeable contract manufacturing business over the next two decades, the entrepreneur from Vadodara expanded his global footprint in toys, craft and stationery business across Hong Kong, China and the US. Now he is aggressively scaling his own brand. Can Skoodle make a mark in India?
With a new owner, can the brand finally get a much-needed marketing push, enough advertising thrust, a wider reach and a premium positioning to topple condom leader Manforce?
Three consecutive quarters of slowdown in the mass smartphone market, Xiaomi's stronghold, takes a toll on the Chinese price-warrior. As the market moves towards premium, can the company retain its throne?
A slow start, a cheesy first innings and an abrupt ending. Can Papa Johns be second-time lucky and get a bigger slice as it gets ready to reopen its Indian account with a new partner and a revamped strategy?