GroupM: Advertising market slowing, but we should still be cautiously optimistic
This Year Next Year 2022 Global End-of-Year Forecast shows revised growth figures in 2022 globally but bright spots in Australia
Source: cmo.com.au
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GroupM's 2022 Forecast Better Than Expected, but Not Great
Advertisers are still spending, but slower.
Source: adweek.com
Indepth: TV Vs digital debate revisited - will they continue to complement each other?
Indepth: TV Vs digital debate revisited - will they continue to complement each other?
Source: adgully.com
Retail Media Ad Revenue and E-Commerce Sales Chugging Along
E-commerce wealth is concentrated with 20 retailers across 7 markets.
Source: adweek.com
Indian newspapers keeping up with the times, in a free country, with a local connect
Indian newspapers keeping up with the times, in a free country, with a local connect
Source: campaignindia.in
Week at a glance: IMAGEXX 2022; IPL media rights; Ban on surrogate ads; RIP IE
Week at a glance: IMAGEXX 2022; IPL media rights; Ban on surrogate ads; RIP IE
Source: adgully.com
How to make decisions for an uncertain future
A unified system fuses hindsight, insight and foresight to help manage short and long-term decision-making for an uncertain future
Wunderman Thompson Klaus Schwab World Economic Forum Professor Klaus Schwab Gain Theory Future Back Thinking
Source: campaignlive.co.uk
"We are sitting at the cusp of a paradigm shift on how content is distributed in India": Wavemaker's Shekhar Banerjee
The chief client officer and office head, west, at the media agency shares his perspective on media trends in the country.
Shekhar Banerjee Indian Premier League Media Agency Of The Year Amazon Audience Media Agency Grand Prix
Source: afaqs.com
TV or OTT: Where are advertisers spending this IPL?
The IPL is around the corner - March 26 to May 29. How are brands appraising IPL inventory? What’s the preferred medium - streaming or broadcast?
Source: afaqs.com
How to use foresight in a VUCA world
A unified system fuses hindsight, insight and foresight to help manage short and long-term decision-making for an uncertain future
Wunderman Thompson Klaus Schwab World Economic Forum Professor Klaus Schwab Gain Theory Future Back Thinking
Source: campaignlive.co.uk