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Pomelo fashion enhances shoppers' experience, increases revenue using Amazon Personalize

By AWS and Intel Pomelo Fashion, a global fashion e-commerce service based in Southeast Asia, had been displaying items on its website in much the same way since it was founded in 2013. The setup had grown stale, not to mention that the algorithm for displaying the items relied on old data streams with limited inputs and spotty accuracy. So as a fast-growing, innovative startup, Pomelo Fashion set out to create personalized customer experiences that would improve the discoverability of new item...
Shane Leese Technology Partners Segment Amazon Web Services Pomelo Fashion Southeast Asia Amazon Personalize

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