Dada Group s JDDJ Celebrates 2021 Lantern Festival as Sales of Rice Dumpling Soars
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SHANGHAI, Feb. 26, 2021 /PRNewswire/ Dada Group (Nasdaq: DADA) ( Dada or the Company ), China s leading local on-demand delivery and retail platform, today announces that JDDJ, the on-demand retail platform of Dada, partners with retailers and brands to launch a special online shopping festival for the Lantern Festival, which is a China s traditional festival for family union.
According to JDDJ s data, Lantern Festival has a significant effect on the festival consumption in China. Rice dumpling, the traditional festival food, shows strong sales growth on the eve of the Festival. The data on the platform from February 18 to February 25, shows that sales of rice dumpling has doubled from the same period last year and Beijing, Shenzhen, Guangzhou, Tianjin and Shanghai are the top 5 cities with highest sales in rice dumplings on JDDJ. At the
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