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If you dunk a tea bag repeatedly into your mug or open a cream-filled cookie to lick the filling, you might find coping with pandemic isolation a bit easier than others.
A UC Riverside-led study has found people who adopt unique rituals to make everyday tasks more meaningful might feel less lonely. We found that something as simple as preparing tea in a certain way, as long as it s interpreted as a ritual, can make the experience more meaningful, said Thomas Kramer, a professor of marketing at UC Riverside s School of Business. This makes people feel less lonely.
The paper, published in the