Article - These Are the Review Channels Hotels Must Prioritize - By Leanne DeMaille - Chances are, anything new youve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.
For as long as we can remember, IHG, which has brands like Holiday Inn, Holiday Inn Express and many others handled their SEO marketing efforts in-house.