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Shoppers are hyper-focused on 'value.' That doesn't mean buying the cheapest option | Consumer Watch

New York (CNN) — American households want the biggest bang for their buck right now when they pull their wallets out to shop. That doesn’t mean they want something cheap

Shoppers are hyper-focused on 'value.' That doesn't mean buying the cheapest option

By Parija Kavilanz, CNN

Shoppers are hyper-focused on 'value.' That doesn't mean buying the cheapest option

New York (CNN) — American households want the biggest bang for their buck right now when they pull their wallets out to shop. That doesn’t mean they want something cheap

Gap lifts sales view on strong demand for namesake brand, Old Navy; shares soar, ET Retail

Gap raised its annual sales forecast and its first-quarter results beat market expectations, boosted by strength in its Old Navy and Gap brands as Americans snap up its trendy denims and limited edition apparel. Gap's quarterly store sales jumped 3% from a year ago as it has been expanding its store presence, while online sales rose 5% to account for 38% of the total sales.

Kohl's tanks 26% as inflation-weary shoppers pull back to sink sales, profits

Gap Lifts Annual Sales Forecast on Old Navy Strength, Shares Surge

Gap lifts sales forecast on strong demand for namesake brand, Old Navy

Under Armour was a real threat to Nike. Now it's fighting to stay relevant

Under Armour was a real threat to Nike. Now it's fighting to stay relevant | Consumer Watch

New York (CNN) — It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just

Under Armour was a real threat to Nike. Now it's fighting to stay relevant | News

The brand is struggling to match sales and maintain its brand identity.