Packaging for blind and partially sighted fails to impress
For those who are blind and partially sighted, buying food and beverages often poses problems. Knowing the ingredients of a product, whether it contains allergens, or often simply what it is, can often be difficult when packaging does not communicate this effectively to them. According to research conducted by the Japan-based tech company Roland DG, many blind and partially sighted people are still dissatisfied with existing packaging.
United Kingdom Marc Powell Stephen Davis Royal National Institute Of Blind People European Academy Of Allergy Royal National Institute
Source: foodnavigator.com