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How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets

Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets.

Christian homburgBryana lukasAndrew cuffeMiriam guentherPeter guentherZeeger vinkJp morganInternational trademark associationInternational accounting standards boardHead of equity researchUniversity of manchesterGlobal accounting policy at ford motor companyUniversity of mannheimUniversity of liverpoolMarketing asset accountabilityEquity research

Other Barks and Bites for Friday, January 26: CAFC Grants Transfer Out of Texas for Honeywell; Google Settles AI Chip Patent Lawsuit; Judge Newman s Lawyers Make Her Case Before D C Judge

This week in Other Barks and Bites: the U.S. Court of Appeals for the Federal Circuit (CAFC) says Judge Alan Albright abused his discretion in denying transfer to Honeywell; Judge Pauline Newman argues to keep her district court case against CAFC alive; and more.

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International Trademark Association elects new president

The International Trademark Association (INTA) has elected Jomarie Fredericks as its 2023 president, and as chair of its board of directors.

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This week on MIP: UK Supreme Court exclusives, UPC powerhouse launched, and more

We provide a rundown of Managing IP’s news and analysis coverage from the week, and review what’s been happening elsewhere in IP

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New York-based Attorney Receives Prestigious President s Award from International Trademark Organization | News

New York-based Attorney Receives Prestigious President s Award from International Trademark Organization | News
kirkland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kirkland.com Daily Mail and Mail on Sunday newspapers.

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