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Business News | 7UP is Spreading Moments of Upliftment with Its International Positioning and Refreshing New Brand Identity

Get latest articles and stories on Business at LatestLY. Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of UPliftment to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving ...
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HiteJinro caught illegally replacing soju bottle labels

HiteJinro, a major soju and beer producer, was found to have replaced labels on its soju bottles to mislead consumers, according to industry officials, Wednesday.Bottles of its Jinro Soju brand, with an average alcohol content of 16.5 percent, were found to bear labels claiming they were its Zero Sugar brand, which is newer and more popular, with an alcohol content of 16 percent at a restaurant outside of Seoul. The two products dont share many of the same ingredients.
Soult Ukpyolsi South Korea Kim Jae Heun Jinro Soju Zero Sugar Zero Sugar

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