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Sprite advertises competitor brands in new mainland China campaign from Ogilvy's OpenX

To launch Sprite Zero Sugar in Mainland China, Ogilvy Shanghai under OpenX and Sprite are taking its competitor’s head start in the market, head-on. This audacious stunt leaves drinkers wondering, "Is Sprite really advertising for its competitors?"
Kwei Fei Ibrahim Khan Group Executive Creative Cola Company Sprite Zero Sugar Mainland China

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This Week's New Products: Imagination-flavored Cola, Fall Seasonal Offerings and Angry Angels

In this week’s roundup of new product launches, Coca-Cola rolls out a limited-edition “imagination-flavored” soda, Chamberlain Coffee adds two new flavored matcha powders to its portfolio and several brands kick off the fall season early with pumpkin-flavored creamers.
Emma Chamberlain Stewart Enterprise Holdings Inc Energy Zero Sugar Cherry Limeade Whole Foods Market Chamberlain Coffee Cherry Cola
Source: bevnet.com

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