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Qualtrics Files IPO Papers, Aiming for Valuation of Up to $14.4 Billion After Spinning Out of SAP

Qualtrics will trade on the Nasdaq under the ticker "XM." Qualtrics sells software that helps businesses gauge how customers use their products so they can improve their offerings. Ryan Smith co-founded the company in 2002 with his brother and father, giving the family a 40% stake at the time of acquisition. Smith, who just purchased the NBAs Utah Jazz, will remain chairman of the company, headquartered in Provo, Utah and Seattle. Zig Serafin is CEO. Qualtrics is aiming to take advantage of sur...
Kwazulu Natal South Africa Ryan Smith Bill Mcdermott Kelly Steckelberg Utah Jazz

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