Non-grocery categories including beauty, toys, health and electronics are witnessing robust sales growth on quick-commerce platforms such as Zepto, Swiggy Instamart and Blinkit as they continue to diversify their range of offerings beyond food-related products to tap a larger user base.
Quick-commerce platforms like Zepto, Swiggy Instamart and Blinkit are seeing rapid growth in the sale of non-grocery items as they continue to diversify their offerings and enter ecommerce turf.
JM Financial raised Zomato s price target to Rs 260 from Rs 200, citing Blinkit s rapid growth. The firm expects Blinkit to surpass Zomato s food delivery business, emphasizing industry tailwinds and strong balance sheet. Zomato s strategic priorities include expansion of dark-store network and enhancing product offerings.