awareness, it was outperforming other benchmarks such as intel, which is a very popular sonic brand. i which is a very popular sonic brand. ~ ., ., brand. i know the intel one straightaway. brand. i know the intel one straightaway. i brand. i know the intel one straightaway. i can - brand. i know the intel one straightaway. i can say - brand. i know the intel one j straightaway. i can say that brand. i know the intel one | straightaway. i can say that i necessarily knew the tiktok one. but what do you do then, when you re gathering together to think up a sonic brand for a company. talk us through that process? company. talk us through that rocess? , ., ., ., company. talk us through that rocess? , ., ., ., ., ~ process? there s a lot of work that actually process? there s a lot of work that actually happens - process? there s a lot of work that actually happens behind i that actually happens behind the scenes before we even write any note. we start with a deep research into th
financial growth in the future and not to be wholly dependant on the government. on the government. saudi arabia s on the government. saudi arabia s target on the government. saudi arabia s target is - on the government. saudi arabia s target is to - on the government. saudi i arabia s target is to elevate spl in the world s top ten in terms of revenues by 2020. it s still too early to judge whether the investments will pay off in the long run, but the strategy has demonstrated the strategy has demonstrated the gulf nation s ambition of becoming a major international football hub. let s talk about sonic branding, also known as audio branding, also known as audio branding, which is the expression of your brand through sound. audio has become big business for advertisers with the boom in podcasts, music streaming and rise in smart speakers. all this means a brand s audio identity is fast becoming just as important as its visual identity. let s have a listen to a few.
success, a really solid deployment and make sure that we ve got a lot of engagement from the brand stakeholders who will ultimately be responsible for its success. and once deployed, we like to make sure that we re constantly reviewing iterating the sonic brand and amplifying it where we can. find amplifying it where we can. and we mentioned amplifying it where we can. and we mentioned that some of the reasons why sonic branding is becoming a thing ie, sound, music streaming, etc, podcasts. to what extent is it on a level with the visual brand? 0r to what extent is it on a level with the visual brand? or is it equal to? with the visual brand? or is it equal to? studies have shown that strategic equal to? studies have shown that strategic use equal to? studies have shown that strategic use of - equal to? studies have shown that strategic use of music- that strategic use of music increases brand recall by a staggering 96% over visual cues, which is pretty amazing. we did a stud
music accounts for over 15% of a brand s success. so brands with greater consistency, distinctiveness, performed much better by reinforcing our identity through sound. qm. identity through sound. ok, really interesting. identity through sound. ok, really interesting. paul, - identity through sound. ok, really interesting. paul, thank you very much for getting up so early. good to talk to you. sonic branding, is that something you re aware of? what is really on your mind? when it comes to those famous, i call them jingle, comes to those famous, i call themjingle, but comes to those famous, i call them jingle, but the sonic branding what comes to mind. do get in touch. i m on x, on the system. so do get in touch with your thoughts. let s quickly show you the financial markets. we re coming to what s known in global trade as the summer silly season so although we have mentioned that there is quite a lot of news out there, that it s moving markets such as zoom s results, which caused a
savoury bun and garlic. i thinkj unesco took the right decision because unesco took the right decision because ukrainian unesco took the right decision because ukrainian borscht- unesco took the right decisionl because ukrainian borscht with the savoury because ukrainian borscht with the savoury bun because ukrainian borscht with the savoury bun and because ukrainian borscht with the savoury bun and light - because ukrainian borscht with the savoury bun and light is. because ukrainian borscht with the savoury bun and light is a i the savoury bun and light is a brand the savoury bun and light is a brand but the savoury bun and light is a brand but i the savoury bun and light is a brand. but i also the savoury bun and light is a brand. but i also make - the savoury bun and light is a. brand. but i also make borscht and it brand. but i also make borscht and it turned brand. but i also make borscht and it turned out brand. but i also make borscht and it turned out wel