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Print NASHVILLE, Tenn. Bridgestone Americas Inc. has phased out the Dayton medium truck tire brand, eight years after reviving it as an entry-level product targeted at independent drivers and small fleets. Prior to relaunching the century-plus-old brand in 2013, Bridgestone had retired it in 2010. The company had sourced Dayton-brand tires offshore. In 2015, the company debuted a promotional campaign for the brand under the tagline, Tires for Truckers, to promote the brand as tires designed for truckers such as small fleets and owner-operators focused on their work. The campaign featured a dedicated website, daytontrucktires.com, but that site is now offline. Bridgestone has controlled the Dayton brand since 1988 when it bought Firestone Tire & Rubber Co., which in turn had owned the brand since 1961 when it bought the tire business of Dayton, Ohio-based Dayton Rubber Co. The company and brand date back to 1910.

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