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G Adventures, the small-group adventure tour operator headquartered in Toronto, has secured an injection of growth capital from private equity firm Certares.
New York-based Certares listed the transaction in the socially conscious tour operator in the investment section of its website.
It is believed that Certares was the lone investor in the transaction. Bruce Poon Tip founded G Adventures in 1990, and refers to himself on LinkedIn as the owner.
“We’re very excited to be partnering with Certares,” Poon Tip said after this article published. “Their belief in us means and lot and will allow us to continue our aggressive growth as we have done for 31 years pioneering community tourism. Certares are champions of tourism, as you know, so its great to be working with them.”