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Brand IPL value takes its first tumble in six years: Report
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linkedin According to a report published by Duff & Phelps, A Kroll Business, the value of the Indian Premier League dipped by 3.6% to reach Rs 45,800 crore in 2020. Individual franchisees also witnessed a reduction in their brand values over the last year. The report attributes this loss to reduced franchisee-related sponsorship revenue, loss of gate receipts, reduced food and beverage (F&B) revenue and certain teams’ on-field performances. In terms of loss of brand values for teams, Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) saw their brand value erode by approximately 16.5% and 13.7%, respectively, compared to last year. CSK’s brand value has reduced from Rs 732 crore to Rs 611 crore, while KKR’s brand value has dropped from Rs 629 crore to Rs 543 crore.
Valuation of IPL brand, franchises took a hit in 2020
March 10, 2021
But mood upbeat for 2021 edition with sponsors already padded up
Despite hosting a successful edition in 2020 against all odds, the Indian Premier League’s brand valuation has taken a hit. It had eroded 3.6 per cent to ₹45,800 crore in 2020 from ₹47,500 crore in 2019, according to estimates by Duff & Phelps, a Kroll Business.
A key factor that led to this decline was title sponsor Vivo’s decision to pull out last year and Dream11 coming in as the replacement at a much lower sponsorship deal agreement (₹222 crore). This led IPL13 to record lower sponsorship revenues.