Research supported by Glasgow Caledonian University found shoppers are hooked into patterns of overconsumption Habitual shoppers amass new clothes to cope with stress and anxiety, an international study supported by a Scots university found. The constant need to add to your wardrobe is partly fuelled by a fear of being unhappy and the pressures of everyday life, researchers discovered. The findings come from detox diaries completed by shoppers from countries including Scotland, England, the US, Canada, and Australia. Frequent clothing shoppers pledged to take a 10-week break from buying new clothes and to record their thoughts and feelings, as part of a sustainability study, supported by Glasgow Caledonian University.