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大众因缺芯减少工时 福特斯柯达削减数十个生产班次_经销商_极速侠_财经网 - CAIJING COM CN
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Ford Australia can t afford the new 2022 Ranger ute to be a failure
Ford has a problem – it’s Ranger is too popular.
That may sound like a good problem to have (and it probably is), but the fact remains the Blue Oval is so reliant on the Ranger, that their entire company’s success or failure rides on it.
And that’s no exaggeration because the Ranger accounts for a huge 66.7 per cent of the Ford Australia’s overall sales, according to 2020 sales data.
In contrast, Toyota’s most popular model, the HiLux, accounts for just 21.8 per cent of the brand’s total sales; despite out-selling the Ranger. While Mazda’s most popular model (CX-5) makes up 25.6 per cent of the brand’s total, and Hyundai’si30 is 31.9 per cent of the brand’s total.