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Acura Is Reviving The Integra And Launching It Next Year
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SAY WHAT? Acura Says Once It Establishes Itself As A Performance Leader It Will Move To EVs
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While many brands are shifting toward an all-electric future, and Honda has already proven it can produce green-friendly cars, Acura seems to be at a standstill. Acura Brand Officer Jon Ikeda says the automaker s electric car delay is due to the fact that it must first re-establish its brand as a performance leader.
Automotive News recently interviewed Ikeda, who talked about where Acura is today, how it got here, and what s in store. Ikeda reflected on the brand s first 20 years of notable success, the struggles that started in 2008, and why it s moving forward in a different way than its parent company (Honda), as well as many of its peers.
What s Going On With Acura s Electrification Efforts? ++ First, Acura intends to re-establish itself as a true performance brand.
While many brands are shifting toward an all-electric future, and Honda has already proven it can produce green-friendly cars, Acura seems to be at a standstill. Acura Brand Officer Jon Ikeda says the automaker s electric car delay is due to the fact that it must first re-establish its brand as a performance leader.
Editor s Update: Chris Naughton from Acura Public Relations reached out to us with clarification and a statement about Acura s future goals. The NSX has been on the market for several years now (launched in 2016), and the bulk of investment and resources applied to developing that model were expended several years previous to that.