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The spectacular rise of ecommerce at Indiaâs MensXP
Times Internet-owned MensXP is India’s largest fashion, wellness and beauty brand for men. It established itself as a full stack commerce company in 2019 and now has an audience of 60 million. We deconstruct the brand’s ecommerce expansion.
| March 11, 2021
MensXP, Indiaâs largest menâs lifestyle brand, was acquired by Times Internet in 2013.
MensXP identifies as a content commerce company that translates audience trust into a suite of transactional offerings, and connects more than 60 million people across its social and owned assets. It boasts of over 15 million monthly active users, about half a million daily active users, and around 1 million monthly shoppers.Â
The sale will be live till 26 January
25 Jan, 2021 - 12:44 PM IST | By indiantelevision.com Team
KOLKATA: With the Republic Day around the corner, MensXP has unveiled the Republic Day Festival from 22 January all the way until 26 January 2021. This sale will offer Indian men the opportunity to explore some of the finest Indian brands across winter wear, grooming, innerwear, gadgets, work from home essentials, fitness essentials and more.
As a part of this retail extravaganza, MensXP will also showcase a comprehensive range of thousands of products at up to 55 per cent off. The sheer range of gadgets, winter wear, innerwear & quirky masks, grooming products & fragrances, barware, gardening and healthy treats available during this period, along with the daily flash sales will make it the ultimate #golocal shopping experience this Republic Day. Besides MensXP’s own suite of leading fashion and beauty brands such as MensXP Mud and MensXP Basics, the platfo
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