Another 3rd-party cookie replacement, and about going digital-first: Wednesday’s daily brief
Good morning, marketers, I guess we should start taking Clubhouse seriously. I’ve seen an influx of stories about opportunities on the new audio networking app Clubhouse. Not to advertise, but to promote brand reputation by offering valuable content. That content, as I understand it, comes in the form of live spoken word. No recordings, no […]
Henry Powderly on February 17, 2021 at 10:00 am
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Operator
Good afternoon, ladies and gentlemen. And welcome to the LiveRamp s Fiscal 2021 Third Quarter Earnings Call. [Operator Instructions] As a reminder, this conference call is being recorded.
I would now like to turn the call over to your host, Lauren Dillard, Chief Communications Officer.
Lauren Dillard
Chief Communications Officer
Thank you, operator. Good afternoon and welcome. Thank you for joining us to discuss our fiscal 2021 third quarter results.
With me today are Scott Howe, our CEO; and Warren Jenson, President, and CFO. Anneka Gupta, President and Head of Platform and Products, will join for the Q&A portion of the call.
Posted December 16th, 2020 for OpenX New initiative is the latest example of industry-wide collaboration designed to deliver identity solutions for a post-cookie world
Los Angeles December 16, 2020 OpenX today announced support for Unified ID 2.0, a new identity initiative being supported by The Trade Desk and other industry leaders. The support for Unified ID 2.0 is the latest in a series of efforts by OpenX to both build and partner with solutions that allow marketers and publishers to execute effective audience targeting on the open web in a cookie-less ecosystem. Unified ID 2.0 is an open source, transparent and interoperable ID solution that uses encrypted and hashed email addresses as a new form of identity for marketers and publishers. The technology was designed to be publisher friendly with privacy controls for consumers to easily manage how data is collected and used.