Authenticated Traffic Solution News Today

Googleannouncedthat it is delaying its timeline for fully deprecating third-party cookies in Chrome from 2H 2024 until early 2025. This delay does not change our...

As third-party cookies phase out, I foresee first-party data collaboration becoming a cornerstone for personalized advertising sustainability.

Strategic Acquisitions and Customer Growth Propel Performance Amidst Market Challenges

Revenue up 10% year-over-year GAAP Operating Margin of 9% and Non-GAAP Operating Margin of 21% Operating Cash Flow Fiscal YTD of $78 million versus $4 million a year-ago Closed Habu Acquisition...

LiveRamp is the first company in the industry to become Addressable Media Identifier -certified by the Digital Advertising Alliance , the ad industry’s self-regulatory body for relevant digital...

Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.

Starting today, Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.

GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.

LiveRamp appoints Chief Officers in Revenue, Product, and Connectivity to drive data collaboration platform expansion ...

LiveRamp today announced the promotion of three senior leaders to C-level roles, to accelerate LiveRamp's recent momentum while continuing to position the company to deliver enduring brand and business value for customers by collaborating...