Telegram & Gazette
UMass Memorial Health Care is rebranding itself as UMass Memorial Health and adopting the tagline “the relentless pursuit of healing,” which CEO Dr. Eric Dickson said reflects the organization’s focus on caring not just for the health of the individual but the health of the community.
“We feel it better tells the story of who we are and better tells the promise of what we are going to deliver to people in the coming years,” Dickson said in an interview Tuesday, March 30. “As we evolve, the brand had to evolve with us.”
Dickson said the rebranding will launch next week and be slow he said he has no plans to reprint his business cards with the new branding, for instance, until his current batch runs out.