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With brands like Dettol, Savlon, Lifebuoy, etc. holding sway, how will the bottled water giant gain share with its premium hand purifiers? By insisting they re not sanitisers for starters.
âWe didnât want to enter a cluttered hand sanitiser zone,â says Anjana Ghosh, Bisleriâs director of marketing and business development.
Ghosh was speaking to afaqs! about her companyâs latest line of scented hand purifiers that will keep your hands âsafe and softâ.
Bisleriâs move last week came as a surprise. We didnât expect to see a company thatâs known for its bottled mineral water of the same name, enter the hand sanitiser category, this late.
Bisleri Hand Purifiers, TV9 Network join hands for #HaathSafeRakho Campaign
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TV9 Network partners with Bisleri Hand Purifiers for #HaathSafeRakho campaign
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Bisleri sets up 2,400 sq ft plastic segregation, collection facility in Mumbai
Bisleri s plastic segregation and collection facility, called Bisleri Showcase Centre, is built on a plot provided by the Municipal Corporation of Greater Mumbai s K-East ward
Vivek Dubey | June 4, 2021 | Updated 22:38 IST
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Homegrown bottled water distributor, Bisleri, has put up a 2,400 square feet clean plastic segregation and collection facility in Mumbai. Bisleri s new clean plastic segregation and collection plant can process 25 tons of used plastic per month.
Anjana Ghosh, Director Marketing and Our Social Responsibility, Bisleri, while talking about Bisleri Showcase Centre, said, The Bisleri Showcase Centre is a landmark in our Bottles for Change movement and is a major step towards educating citizens, especially our future generations, about segregation and recycling of plastic for its endless and unlimited potential.