Max Life India Protection Quotient 3.0 survey in partnership with Kantar was conducted in top 25 cities
Covid-19 compels urban Indians to be more proactive about health, fitness: Max Life ANI | Updated: Apr 08, 2021 12:37 IST
New Delhi [India], April 8 (ANI): A new survey conducted by Max life has found urban Indians are becoming more proactive about health and fitness due to increasing Covid-19 cases across the country.
On the back of heightened medical emergencies, a notable 72 per cent of respondents said that they actively look for products that will improve immunity and 71 per cent said that they pay attention to health and fitness regimes.
Working women prioritise savings with 52% of income contribution: Survey business-standard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-standard.com Daily Mail and Mail on Sunday newspapers.
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Since the nationwide lockdown in March 2020, urban Indians have grown more anxious about financial security, the Max Life India Protection Quotient 3.0 (IPQ 3.0) survey showed. Anxiety levels climbed up from 55% to 61% this year, the survey said. Indians were most anxious about the possibility of a family member catching the Coronavirus or death of a breadwinner. The potential cost of treatment also added to the pressure. There is a significant shift towards increasing savings and investments, the survey said. Financial anxieties related to Covid-19, and ability of current earnings to cover expenses have emerged as top concerns for Urban Indians, it added.
Covid-19 continues to make urban India feel financially insecure: Max Life survey
The five-year National Savings Certificate and the Public Provident Fund scheme will both fetch 8% interest against 7.6% earlier. Photo: iStockPremium
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NEW DELHI :
Urban India has grown more anxious about financial security and preparedness in the last one year, and there is a significant shift towards increasing savings and investments. Financial anxieties related to covid-19 and the ability of current earnings to cover expenses have emerged as top concerns for urban Indians.
These are the key findings of the third edition of the Max Life India Protection Quotient 3.0 (IPQ 3.0) survey done by Max Life Insurance Co. Ltd in partnership with Kantar. As per the survey, Urban India witnessed a positive movement of four points on the Protection Quotient scale from 35 (IPQ 2.0) to 39 at present.