Social media influencers have seen a rather big change over the past year as corporations and brands are rejiggering what they are looking for in influencers. In 2019 when many fraudsters made it look like they were rolling in money to become influencers got caught, corporations realized it wasn’t all about who had the most followers. It was more about who related best with their followers.
Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers.