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Researchers from University of Maryland, North Carolina State University, National Taiwan University, Oxford University, Kings College London, and Perceptronics Solutions, Inc. published a new paper in the
Journal of Marketing that examines how artificial intelligence (AI)-based text analysis of social media can monitor the extent to which brand reputation rises and falls over time.
The study, forthcoming in the
Journal of Marketing, is titled Real-Time Brand Reputation Tracking using Social Media and is authored by Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian Brooks, and Timur Chabuk.
Organizations brand reputations can rise and fall based on brand-related events. For example, when Goya CEO Robert Unanue suggested that the 2020 U.S. presidential election was fraudulent, that controversial assertion likely offended a large segment of the population. How can we tell? This research team demonstrates that using artificial intelligence (AI)-based
Smithfield resident among valedictorians at Waynesburg U
Bailey Holt, a history (secondary education) major from Smithfield, was among five valedictorians at Waynesburg Universityâs graduation.
She was a recipient of the A.B. Miller Scholarship and was named to the deanâs list for all eight semesters.
During her undergraduate education, Holt completed certification to become a Certified Google Educator and published an Inquiry Design Model in the Teaching with Primary Sources Eastern Region, which is a partner with the Library of Congress.
Her future plans are to be a high school teacher. She will start immediately as a day-to-day substitute.
RESEARCH TRIANGLE PARK – The U.S. Department of Labor reported last week that nationwide unemployment has now hit the lowest point since the COVID-19 pandemic began in March 2020. Around 498,000 Americans filed unemployment claims in the last week of April, down by 92,000 from the previous week. North Carolina saw new claims drop by about 3,440 in the same period.
But that doesn’t mean the pandemic recession is over. North Carolina is still tens of thousands of jobs short of where the state was in March 2020.
The Bureau of Labor Statistics’ newly released April jobs report shows a significant decline in hiring. According to the report, U.S. businesses added 266,000 new jobs in April, a notable drop from March’s revised total of 770,000. April’s unemployment rate remains at 6.1%, a tiny change from 6% in March.
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Researchers from University of Southern California, Bocconi University, and Vrije Universitei Amsterdam published a new paper in the
Journal of Marketing that explains the six types of judgements consumers make when determining a product s authenticity and how marketers can use this insight to deliver more authentic offerings.
The study, forthcoming in the
Journal of Marketing, is titled The Concept of Authenticity: What it Means to Consumers and is authored by Joseph Nunes, Andrea Ordanini, and Gaia Giambastiani.
Consumers crave authenticity. Yet marketing itself is typically considered inherently inauthentic. Hence, firms must learn to understand, manage, and excel at rendering authenticity. The critical question is: how? Marketers who wish to deliver authentic consumption experiences would benefit from guidance regarding ways to enhance consumers assessments of the authenticity of their offerings. The starting point is knowing what consumers mean when they talk