Stanley Olisa
I have consistently resisted the urge to pen down my thoughts on this subject, but it keeps popping up as a topic I should dwell on in my PR article series. Public relations and marketing and the similitude or otherwise between them have always been the focal point of hot debates amongst promotional communication professionals. While some argue there’s a difference between them, others believe they primarily serve the same purpose. This polarisation of perspectives forced this piece, which tries to put paid to some faulty beliefs and perceptions about the nexus and disparity that exist between PR and marketing.
Consumer resistance to sustainability interventions Published: - Apr 07, 2021
As environmental crisis challenges accelerate, governments are searching for solutions to reduce the negative impacts of economic activity.
As environmental crisis challenges accelerate, governments are searching for solutions to reduce the negative impacts of economic activity. Photo: Pexels
EurekaAlert | AMERICAN MARKETING ASSOCIATION
Journal of Marketing
The study, forthcoming in the
Journal of Marketing, is titled How Do I Carry All This Now? : Understanding Consumer Resistance to Sustainability Interventions and is authored by Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg.
As environmental crisis challenges accelerate,
governments are searching for solutions to reduce the negative impacts of economic activity. One popular measure has been to ban disposable plastic bags. Bans on plastic bags may seem like an easy way to re
Researchers from Columbia University and Georgetown University published a new paper in the
Journal of Marketing that examines how consumers can adopt a sustainable consumption lifestyle by purchasing durable high-end and luxury products.
The study, forthcoming in the
Journal of Marketing, is titled Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption and is authored by Jennifer Sun, Silvia Bellezza, and Neeru Paharia.
What do luxury products and sustainable goods have in common? Luxury goods possess a unique, sustainable trait that gives them a longer lifespan than lower-end products.
Sustainable consumption is on the rise with all consumers. However, younger millennial and Gen Z consumers have been more vocal about their desire to embrace sustainability. Several trends have emerged that signal such an inclination, such as buy less, buy better and slow-fashion, as witnessed by the trend of celebrities wearing identica
RESEARCH TRIANGLE PARK – Whether you’re looking for an entry-level position, a summer internship, a part-time remote job or an executive leadership role, there are plenty of employers ready to hire new talent in the Triangle.
NCWorks, for example, lists several thousand open jobs. And more than 230 new positions were added on Sunday alone.
Meanwhile, numours biotech firms are ramping up hiring.
The last installment of our weekly jobs report covered the recent rebound in high-tech IT positions across North Carolina. As the state’s unemployment rate continues to drop in line with national trends, more companies are ramping up hiring particularly in technology and engineering fields.
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