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Elon Marketing Jam competitors included Emma Bassett ’21, Owen Clendenin ’24, Bennett Curtis ’24, Caroline Graham ’22, Xuan Huynh ’24, Anita-Lotti Harkov ’22, Andrea Marasso ’21, Jovani Mendez-Sandoval ’22, Elinor Stickevers ’21 and Melanie Surman ’21.
Students consulted for a N.C. non-profit organization during the event hosted by American Marketing Association Triangle and Charlotte.
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Ten Elon students represented the university in the 2021 Marketing Jam, a collegiate competition hosted by the Triangle and Charlotte chapters of the American Marketing Association.
Held virtually on Feb. 27, students were placed into randomly assigned teams and tasked to address a client’s problem, which included conducting an analysis, evaluating alternatives and formulating a solution with an action plan before presenting their work to a
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How upskilling along with regular education can help students be industry ready
How upskilling along with regular education can help students be industry ready
Students aiming to enter job markets should essentially keep in mind that grades alone are just one of many indicators used to gauge potential. Having only one indicator (i.e., grades) is often not enough.
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How upskilling along with regular education can help students be industry ready
Students, whether undergraduate or graduate, are super focused on grades- with good reason perhaps, after all, grades are the most ostensible indicator of quality, ensuring entry to the coveted shortlist of aspirants to fill any position. What gets lost in the wild race to concentrate on grades alone is thatwe live in a world where being good enough is actually not enough.
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Researchers from University of Texas-Arlington, University of Virginia, Sun Yat-Sen University, and University of Washington published a new paper in the
Journal of Marketing that seeks to advance the discipline of avatar-based marketing.
The study, forthcoming in the
Journal of Marketing, is titled An Emerging Theory of Avatar Marketing and is authored by Fred Miao, Irina Kozlenkova, Haizhong Wang, Tao Xie, and Robert Palmatier.
In 2020, Samsung s Star Labs brought digital avatars to CES 2020. However, this promotion was burned by its own fanfare. The avatars looked realistic and successfully answered some questions, but only when they were heavily controlled. As this example illustrates, avatar-based marketing is still in its nascent stage.