By Andrew Thurston
“Misinformation is more impactful than the correction” says Michelle A. Amazeen, an associate professor of mass communication.
For the past year, Amazeen and Arunima Krishna, an assistant professor of public relations, have explored the spread of vaccine misinformation and the efficacy of different efforts to halt it. Although their study started before COVID-19 tore across the United States and their research has focused on vaccines in general Amazeen says the coronavirus pandemic has “magnified how important the work is that we’re doing.”
“Misinformation is more impactful than the correction.” Michelle A. Amazeen
As part of their research, they created a fictitious Facebook post telling the emotional story of a boy who supposedly developed autism after receiving the measles, mumps and rubella vaccine. Amazeen and Krishna showed the post to around 1,000 participants, then tested three approaches to countering its false message: the story of an
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Researchers from California Polytechnic State University and University of Oregon published a new paper in the
Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.
The study, forthcoming in the
Journal of Marketing, is titled The Control-Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes and is authored by Cindy Wang, Joshua Beck, and Hong Yuan.
Over the past few decades, marketers have experimented with pricing strategies that delegate some or all of the price determination to consumers. Their goal is to engage consumers, boost sales, enhance brand loyalty, and contribute to a sellers overall competitive position. However, in recent years many firms, including Priceline.com, Panera Bread, and the Metropolitan Museum of Art in New York, have abandoned their once-famous use of participative pricing and reve
Top 17 Digital Marketing Certifications to Advance Your Career in 2021
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Hyderabad: The research by the Marketing Department of the Indian School of Business (ISB) has been ranked #1 in Asia and #44 globally in American Marketing Association (AMA) 2020 DocSIG research productivity rankings. AMA DocSIG has recently ranked