Student view: Making my mark at MSU
Joe Strother is a fourth-year student in the advertising and public relations program. He recently started working as the account manager for 42° North, the new student-led integrated marketing and communications agency. This student view is repurposed from the Communication Arts and Sciences website.
When I transferred to Michigan State in 2019 from Lansing Community College, there were many questions on my mind. How tough are classes? How will the professors be? Will I be able to befriend anyone coming in late as a transfer student? Are there any extracurriculars I can get involved with as a junior? Will I be able to do anything meaningful in my two short years as a Spartan?
Press release content from Business Wire. The AP news staff was not involved in its creation.
Blue C Publishes Marketing Playbook for 2021 & Beyond
February 8, 2021 GMT
COSTA MESA, Calif. (BUSINESS WIRE) Feb 8, 2021
Blue C, a leading Southern California-based strategic marketing agency, in association with the American Marketing Association | Orange County, has announced the digital release of its comprehensive 2021 marketing outlook report. Packed with forward-thinking strategies and optimistic predictions for 2021 and beyond, Blue C collected insights and statistics from experts and thought leaders in the marketing and branding worlds to create a comprehensive report detailing what we should expect after such a tumultuous year.
Hires, Wins & Business 29 Add to collection
The award-winning creative leader will oversee the S.C.-based integrated marketing agency’s creative efforts
The Brandon Agency, the most creatively awarded integrated marketing agency in the Southeast, has hired Stephen Childress as chief creative officer. The hire is a new leadership position for the agency, which provides full-service, data-driven marketing solutions to established and emerging brands including Green Giant, Security Finance, ScanSource, Santee Cooper, AgriSupply, stayAPT Suites, WasteQuip and Wilmington Health.
Stephen joins the agency following a decorated background in creative leadership positions, most recently serving as Scoppechio’s chief creative officer since 2017, and working at other agencies during his career like EP+Co and Grey. In his nearly four years with Scoppechio, Stephen oversaw all digital, creative, social, content and production for the agency’s portfolio of clients including GE Appliance
Another holiday, another gift to buy.
That may be the attitude some approach Valentine s Day with especially so soon after Christmas. But there s a science yes, a science to gift-giving that can make things much easier for you this lovers season.
According to a study from the University of Florida and Carnegie Mellon University, most people enjoy getting a practical gift. They want something that they ll use all the time but don t necessarily want to purchase for themselves.
Perhaps one of the more practical gifts men like to give women is a candle to make a room or home smell better. But wouldn t it be more efficient to buy one thing that makes the home smell better in every room? Scented Vents has a Valentine s Day gift your loved one will never want to return or regift. By connecting a small box to your HVAC unit, you can choose the scent you want to be distributed throughout every room in your house without lighting a candle.
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Researchers from University of Notre Dame, York University (Canada), and University of New England (Australia) published a new paper in the
Journal of Marketing that identifies a novel reason why people under-save and demonstrates a simple, short, and inexpensive intervention that increases intentions to save and actual savings.
The study, forthcoming in the
Journal of Marketing, is titled Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets and is authored by Emily Garbinsky, Nicole Mead, and Daniel Gregg.
People around the world are not saving enough money. Since increasing personal savings is critical for individual and societal welfare, many researchers have tried to identify reasons why people under-save. Most of these reasons, however, do not lend themselves to behavioral interventions.