Press release content from Globe Newswire. The AP news staff was not involved in its creation.
American Marketing Association Chicago Announces 2021 BrandSmart Awards Jury
American Marketing Association ChicagoFebruary 3, 2021 GMT
Chicago, Feb. 03, 2021 (GLOBE NEWSWIRE) The American Marketing Association (AMA) Chicago announces the international BrandSmart Awards jury for 2021. The premier industry award for brand marketing, the BrandSmart Awards recognizes the industry’s most exciting brands. Brand and agency marketers from the United States and across the globe are encouraged to submit campaigns demonstrating the powerful relationship between creativity and results.
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The awards will honor examples of brand marketing that prove brand innovation, customer engagement, advocacy, and overall marketing excellence. Campaigns that ran between January 1, 2020, and January 31, 2021, are eligible to enter the award program. The on-time deadline is Sunday, February 28,
Press release content from PR Newswire. The AP news staff was not involved in its creation.
The Brandon Agency Hires Stephen Childress as Chief Creative Officer
February 3, 2021 GMT
CHARLESTON, S.C., Feb. 3, 2021 /PRNewswire/ The Brandon Agency, the most creatively awarded integrated marketing agency in the Southeast, has hired Stephen Childress as Chief Creative Officer. The hire is a new leadership position for the agency, which provides full-service, data-driven marketing solutions to established and emerging brands including Green Giant, Security Finance, ScanSource, Santee Cooper, AgriSupply, stayAPT Suites, WasteQuip, and Wilmington Health.
Childress joins the agency following a decorated background in creative leadership positions, most recently serving as Scoppechio’s Chief Creative Officer since 2017, and working at other agencies during his career like EP+Co and Grey. In his nearly four years with Scoppechio, Childress oversaw all digital, creative, social, content
How to Sell Out Your Next Event [+Tips From INBOUND Marketers]
Just kidding.
Or not.
We really did invite John Legend to speak at one of our INBOUND events, but the truth is, you don’t need an A-lister to get people to attend. All of it comes down to planning and part of that planning means driving ticket sales.
With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online. But the question remains the same. How do you get people to come to your event?
Remembering Jerome Williams, a scholar and a champion for inclusion
Recognized for his impactful research, the distinguished professor of marketing was also beloved as a mentor and personable leader.
Mon, February 1, 2021
Dr. Jerome D. Williams, a distinguished marketing professor who held the Prudential Chair in Business and formerly served as provost of Rutgers University-Newark, passed away Friday afternoon unexpectedly.
Williams, a scholar, mentor and sage, was remembered by colleagues for his combination of intelligence, leadership and kindness. He was both respected and beloved across Rutgers-Newark. Faculty, staff, students and alumni may post condolences here.
In addition to teaching and research, Williams served in many leadership positions at the American Marketing Association. He was serving as an associate editor of the Journal of Public Policy and Marketing at the time of his death. Williams earned his Ph.D. from the University of Colorado, Boulder, in 1986, an
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Researchers from Western University, Indiana University, and Washington State University published a new paper in the
Journal of Marketing that uses the idea of psychological distance as a way to leverage qualities of existing consumer-brand relationships.
The study, forthcoming in the
Journal of Marketing, is titled They re Just Not That Into You: How to Leverage Existing Consumer-Brand Relationships through Social Psychological Distance and is authored by Scott Connors, Mansur Khamitov, Matthew Thomson, and Andrew Perkins.
Marketing managers want consumers to form strong connections with their brands. This is reflected in the prevailing brand-management approaches that seek to continually move consumers from weak relationships to stronger ones where the consumer is more attached, connected to, or in love with a brand. But a scan of the marketplace and the branding literature makes it clear that such relationships are rare and that many consumers are relationship-a