By Emmanuel Obeta
According to Roland Barthes, meaning can be elusive; it flows and drifts and is often hard to pin down. Regardless of that it still remains an endless search engraved in the heart of man. Meaning is also not manufactured or cast in concrete nor is it a given; it is up for negotiation and interpretation and the individual plays a very active role in the creation of this meaning.
In trying to define or arrive at the meaning of brands maybe the best place to start will be the history and origin of brands. Branding arguably commenced in ancient Egypt where brick makers were said to have put symbols on their bricks to identify them. In Europe the earliest signs of branding were the medieval guilds’ efforts to require craftsmen and craftswomen to put trademarks on their products to protect themselves and consumers against imitation and inferior quality. In the United States cattle ranchers would brand their livestock to more easily identify them. Manufacturers began t
By Ana Colicchio
01-22-2021
During her time at UM, Ana held leadership positions in several clubs, took advantage of campus resources to secure multiple internships, and did a semester abroad.
Q: Did you live on campus? What was that experience like?
I lived on campus my first year of college. I remember having such an amazing experience living in the Stanford Residential College. I was able to meet new people and make so many friends that made every day such an adventure! Being so close to my classes, the on-campus events, and going to the dining hall with my roommate are memories I will always cherish.
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Researchers from Nanyang Technological University (Singapore), Shanghai Jiao Tong University, and University of Hong Kong published a new paper in the
Journal of Marketing that examines why and how charitable organizations can increase donations by soliciting consumers after retailers price promotions.
The study, forthcoming in the
Journal of Marketing, is titled Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers Donation Behavior and is authored by Kuangjie Zhang, Fengyan Cai, and Zhengyu Shi.
Giving Tuesday, a global generosity movement, takes place each year on the Tuesday after US Thanksgiving (immediately after Black Friday and Cyber Monday sales). Charitable donations generally see a big boost on Giving Tuesday. This year, American consumers donated a total of US$2.47 billion on Giving Tuesday to various charitable causes, including $808 million in donations made online.
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Researchers from University of Stavanger, University of Melbourne, and University of Wisconsin-Madison published a new paper in the
Journal of Marketing that examines how major projects undertaken by temporary organizations can be better managed so that cost overruns are minimized.
The study forthcoming in the
Journal of Marketing is titled Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing and is authored by Elham Ghazimatin, Erik Mooi, and Jan Heide.
When consumers return to the skies again, they may do so in Boeing s 787 Dreamliner. But the project, or temporary organization, created to make this plane a reality ran much over-budget and created significant dissatisfaction among Boeing s customers. Such cost overruns are a common outcome of major engineering and construction projects. In fact, studies show that nine out of ten have significant cost overruns, with overruns above 100 percent quite common. The implications of cost