David Aaker News Today

Future of Marketing And Branding Masterclass

Ford Motor Co. makes big changes with its luxury brand, and consumers will be directly affected.

Ford Motor Co. makes big changes with its luxury brand, and consumers will be directly affected.

Ford Motor Co. makes big changes with its luxury brand, and consumers will be directly affected.

We just got used to calling HBO Max simply ... Max . Now, we'll have to shift gears and do the same with Showtime, though that network is actually seeing its name lengthen...

Even though demand in South Africa for imported goods (think oil, vehicles, and equipment) are high regardless of price, common sense indicates that when the currency is stronger, it becomes cheaper to do so...

The Wu-Tang Clan is a formidable force and a case study for branding which provides a wealth of marketing lessons that business leaders can learn for their own brands.

Branding as a process is very rigorous. The biggest benefit of being human is just the opposite of that.

In this two-day workshop, Dr. Aaker will share his insights on how disruptive innovation and the creation of new subcategories can be harnessed for substantial impact.

Future of Marketing & Branding