Ford details new production cuts due to global chip shortage Reuters 12 hrs ago By Ben Klayman © Reuters/REBECCA COOK FILE PHOTO: Newly assembled Ford F150 pick-up trucks are driven off the assembly line during the 100-year celebration of the Ford River Rouge Complex in Dearborn
By Ben Klayman
DETROIT (Reuters) -Ford Motor Co on Wednesday outlined another series of plant shutdowns due to the global semiconductor chip shortage, with five facilities in the United States and one in Turkey affected.
The No. 2 U.S. automaker did not outline how many vehicles would be lost in the latest actions, and reiterated it intends to provide an update on the financial impact of the chip shortage with its quarterly earnings on April 28, suggesting the hit could be bigger than initially forecast.
End of an era as Ford Mondeo set for axe
businesscar.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesscar.co.uk Daily Mail and Mail on Sunday newspapers.
Rediscover Why The Lexus LFA Was Considered A Masterpiece
carscoops.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from carscoops.com Daily Mail and Mail on Sunday newspapers.
Ford, the automaker synonymous with big pickups, is about to introduce a new compact truck, one considerably smaller than its popular midsize Ranger.
The little pickup is likely to be called “Maverick,” a name Ford last used for a popular compact car it built in the 1970s. It should go on sale in the third quarter of this year.
The plan isn’t without risk. American buyers have repeatedly spurned pickups engineered and sized like the 2022 Maverick, dismissing them as not being “real” pickups because they’re small, less capable and look cute or goofy rather than tough.
Small pickups built on car-type, or unibody, platforms have an uninterrupted history of disappointing in the U.S. Examples largely forgotten include the Volkswagen Rabbit pickup and Subaru s Brat and Baja. The bigger unibody Honda Ridgeline a midsize like the Ranger has won awards, but never sold anywhere near as well as competitors built on traditional pickup chassis.