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SB meets… Mark Livings, Lyre s CEO

SB meets… Mark Livings, Lyre’s CEO 17th May, 2021 by Nicola Carruthers The CEO of non-alcoholic ‘spirit’ Lyre’s tells us about how he built a pandemic-proof business and his ambition to put the brand behind every bar in the world. Mark Livings, CEO of non-alcoholic ‘spirits’ brand Lyre’s Lyre’s is now valued at more than £100 million (US$138.7m). What has led to the company’s huge growth over the last few years? “There’s a confluence of factors. The non-alcoholic ‘spirits’ sector is a black swan event in the consumer goods category. I don’t think we’ve seen anything as disruptive in beverage alcohol since Bacardi Breezers back in the 80s.

The best non-alcoholic alternatives to wines, beers, and spirits to check out in 2021

January 08, 2021 Instagram/seedlipdrinks Even the biggest of boozehounds (like us) might have many reasons to lay off the alcohol: Health concerns, pregnancy, or simply Dry January . Not imbibing, though, doesn’t mean you can’t indulge – not with our growing crop of alcohol-free drinks with all the finesse and flavour of the original. Some of these zero-alcohol spirits, wines , and beers use cutting-edge tech to remove the alcohol from the regular stuff; others blend essences to achieve their desired flavour profiles. To get you tippling up sans hangover and Asian flush , these are the brands and bottlings that do it right.

Simple mocktail recipes to make at home

Pour in the Italian Spritz and alcohol-free sparkling wine Add a splash of soda, or more if you like Decorate with slices of orange Slurp The Story of the Spritz A spritz used to be what we called wine mixed with soda. More recently, the term spritz has become synonymous with the Italian aperitif Aperol. In fact, in 2018, the Aperol Spritz was ranked the ninth bestselling cocktail in the world by the website Drinks International. Loading Aperol was created in Padua in 1919 by the Barbieri brothers. The recipe is secret, but it is thought to contain gentian violets, rhubarb and cinchona bark, from which comes quinine.

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