Tourism group reacts to Work in Paradise scheme themorningbulletin.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themorningbulletin.com.au Daily Mail and Mail on Sunday newspapers.
âNot a nightclub on the beachâ: Push for Qld âbeach barsâ to entice tourists
Weâre sorry, this service is currently unavailable. Please try again later.
Dismiss
Save
Normal text size
Advertisement
Queenslandâs tourism industry suffered a $12 billion blow in 2020 as domestic and international border closures shut out millions of visitors.
But transforming the stateâs beaches into a European-style tourist mecca, like Santorini in Greece or Positano in Italy, has been suggested to entice travellers to return.
An aerial photograph of tourists playing and sunbathing on a sandy beach in Positano, Italy.
Credit:Traveller
A discussion paper from the stateâs Tourism and Industry Reference Panel can reveal 11.3 million fewer visitors travelled to and within Queensland in 2020, representing a loss of $12.3 billion in overnight visitor spending, which sunk to its lowest level in a decade.
Premium Content
Subscriber only
Gladstone’s crown jewel has added another bow to its quiver by taking out a top Queensland tourism award.
Agnes Water came out on top of its rivals and earned the Top Small Tourism Town Award (population under 5000).
Noosa took the win for the Top Tourism Town Award (population over 5000).
QTIC chief executive, Daniel Gschwind, said it was timely to shine a light on the diverse regional destinations Queensland had, especially during the events of COVID.
“With international travel restrictions, this is the ideal time to put the spotlight on domestic tourism and draw attention to the fantastic regional destinations our state boasts,” Mr Gschwind said.
Premier calls on Australians to Work in Paradise with new tourism campaign qld.gov.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from qld.gov.au Daily Mail and Mail on Sunday newspapers.
Employment by Jeremy Pierce
Premium Content The Queensland government will today unveil a multimillion-dollar jobs campaign offering free flights and cash payments in a bid to fill thousands of tourism posts across the state. It is hoped the $7.5 million Work in Paradise initiative will help find workers from across the country for about 4000 unfilled tourism positions throughout regional Queensland at a time when struggling operators are desperate to attract more staff. The clever push shapes as the biggest jobs-based tourism drive since the hugely successful Best Job in the World campaign by Tourism and Events Queensland more than a decade ago.