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Indian motorcycle maker Royal Enfield suspends business in Vietnam
By Thanh Nhan April 5, 2021 | 11:32 am GMT+7
A Royal Enfield Interceptor 650 model. Photo by Vnexpress/Luong Dung.
Indian motorbike maker Royal Enfield has suspended business in Vietnam since late March after a disappointing two-year run.
Al Naboodah International, the official distributor of the brand, said the decision was made since business results did not meet expectations.
It said since Royal Enfield vehicles are imported from India they do not get import tax waivers like other brands such as Honda, Ducati and Kawasaki, which are shipped from Thailand.
Another reason for the poor sales was that the retro and classic designs of Royal Enfield motorcycles were not popular in Vietnam, it said.