| 26 January 2021
In a massive like for the social media platform from the content giant as it looks to unlock audiences around the world, NBCUniversal (NBCU) is to bring to Twitter markets its premium digital content spanning the entire NBCUniversal Sky footprint.
Since kicking off a partnership in 2013, NBCUniversal and Twitter have claimed significant growth and engagement. Total campaign growth has exceeded a 10x trajectory and in 2020, global video views for all NBCUniversal Twitter handles grew 26% annually on average, alongside a 25% increase in campaigns year over year. And in late 2020, NBC Olympics and Twitter extended their content partnership to amplify NBC Olympics’ coverage.