After 10X jump in sales, Sebamed to amp up disruptive marketing
In a conversation with BestMediaInfo.com, Konark Gaur, Marketing Head, Sebamed India, says it doesn t want to target any single brand through its comparative advertising strategy but wants to lead the consumer awareness initiative on the back of scientific facts
Konark Gaur, Marketing Head, Sebamed India
Sebamed, a leading premium personal care brand from Germany that suddenly gained the attention of consumers through a comparative advertising approach, is planning to strengthen its marketing initiatives by increasing its spends and focusing more on digital.
The brand reintroduced the trend of comparative advertising earlier this year when it targeted soap brands of Hindustan Unilever, highlighting their high ph levels. Sebamed saw an almost 10x increase in its sales after the campaign went live.
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HUL reacts to scathing claims by Sebamed campaign, says will take suitable action ; may file legal case on Monday
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HUL reacts to scathing claims by Sebamed campaign, says will take suitable action ; may file legal case on MondayBy
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“Our products and claims are backed by strong technology and underpinning science, clinical evidence, and decades of expert and consumer-backed testing, enjoying strong brand loyalty,” an HUL spokesperson said in response to an email from ET. “We will take suitable action as we deem fit.” People aware of the company’s plans said HUL is likely to file a legal case on Monday.