Packaging Substrate / Materials: Glass bottle, Aluminium BIRELL is a Non-Alcoholic Beer Brand with a specific focus on men, Based in Egypt. The Brand tagline is Be a man this tagline reflects the personality of the brand and inspires me to do my design strategy. What s Unique? The creative approach to choose the concept was to highlight boldness, matureness, creativity, and creating a friendly relation with men and the BIRELL brand to reflect the brand s overall message.