Most consumer brands covet national media exposure. But does your PR plan include strategies and tactics to reach local outlets? Alongside the obvious benefits of increasing brand awareness and loyalty, garnering local coverage offers other advantages. (Click here to request a special PRWeek discount.)
Effectively using local channels can help establish more trusted connections with your target audience. And local media outlets reach a huge aggregate audience nationally, and frequently are less cluttered than national media with messages from your competition.
Harness Best Practices
Know Your Target Audience: Whether by region, demographics, or both, make sure your messaging is aligned with your target audience’s needs. Only when you understand their needs, can you develop a communications program that captures their attention.
Winter is gone, and spring begins to bring new life. The flowers bloom and the leaves begin to cover barren branches. The world seems renewed.
Spring is a hopeful season. It brings transformation and changes darkness to light, cold to warmth and gray to bursts of color.
April is the month for new life and a new beginning. Appropriately, April is National Garden Month.
In 1986, President Ronald Reagan declared April 12 to 18 as National Garden Week. National Garden Week was observed every year until 2002, when it became a monthlong event.
But I do not wish to discuss plant and vegetable gardening. I believe this time should be spent considering how your “Garden of Goals” is flourishing. This is your wish list of what you want to accomplish during your life.