Hansa Research got embroiled in controversy after the TRP scam broke.
06 Apr, 2021 - 12:45 PM IST | By indiantelevision.com Team
MUMBAI: Hansa Research, the third party agency which measures television rating points (TRP) for Broadcast Audience Research Council (BARC) and Meterology Data Pvt Ltd (MDL), has decided to withdraw its services from 30 July 2021. According to sources, Hansa and MDL have mutually agreed upon service disengagement and that MDL is well equipped in data collection and will continue to provide services without any interruption. We haven t heard from you for over four months though there was a sense of urgency to get our response to the RFP by 17 November, with a deadline to finalise the new vendors/contractors by 1 December 2020. We assume you have finalised the new set of vendors for managing your panel homes and that we can now be relieved of our duties, Hansa Research CEO Praveen Nijhara wrote in a letter addressed to MDL.
Hansa Research Group, the complainant in the Television Rating Points Scam (TRP Scam) has sought to transfer the investigation into the scam, from the Mumbai Police to the CBI, only after realising its nexus with the accused TV channels was being investigated, the Mumbai Police has said in an affidavit to the Bombay High Court.
Five of the 15 people arrested by the Mumbai Police in the TRP Scam are former employees of Hansa Research Group and two other former senior officers of Broadcast Audience Research Council (BARC), the affidavit states. Hansa Research was hired to install Bar-o-meters in select households to gauge the viewing pattern of television programmes.